Understanding Individual Adoption of Mobile Booking Service: An Empirical Investigation
نویسندگان
چکیده
Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide several crucial implications for m-booking service practitioners and researchers.
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ورودعنوان ژورنال:
- Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society
دوره 11 5 شماره
صفحات -
تاریخ انتشار 2008